At MJ BizCon 2023, Liane from Growing Exposed sat down with Justin from Green Planet to discuss the latest trends, challenges, and breakthroughs in commercial cultivation. As an industry veteran with extensive experience traveling and working alongside top growers, Justin shared valuable insights into phenohunting, genetics, irrigation techniques, and the evolving role of technology in cultivation.
The Evolution of Cultivation: From Yield to Terpenes
One of the most significant shifts in cannabis cultivation has been the transition from prioritizing yields to focusing on terpenes and flavours. “Ten years ago, we didn’t even know what a terpene was,”Justin noted. The market used to revolve around bag appeal, color,and size. Now, consumers and growers alike are increasingly interested in the nuanced flavours and aromas of their flower, emphasizing the importance of strong genetics and proper phenohunting.
The Role of Genetics and Phenohunting
According to Justin, genetics are the foundation of any successful grow operation. “If you don’t have the right genetics, you’re screwed right out of the gate.” Phenohunting—the process of selecting the best-performing plants based on their traits—has become a crucial aspect of modern cultivation. By focusing on the best strains and ensuring strong genetic foundations, growers can maximize plant health and product quality.
Irrigation, Dry Backs, and Crop Steering
When asked about trends that every grower should know, Justin emphasized the importance of mastering irrigation cycles and crop steering techniques. “Growers should know their dry backs,oxygen percentages, and moisture levels in the medium,” heexplained. These data points help cultivators fine-tune their growing conditions, leading to healthier plants and optimized yields.
The Role of Automation and AI inCultivation
With technology advancing rapidly, AI and automation are making their way into cultivation facilities. However, Justin remains skeptical about fully replacing human expertise. “Automation hasits place, but nothing beats the original component of cultivation—someone who puts their heart and soul into their work.” While AI can assist in monitoring and optimizing grow conditions, human intuition and experience remain irreplaceable.
Lessons from the Past: Industry Trendsand Sustainability
Reflecting on his early days in the industry, Justin stressed the importance of financial sustainability. “Back in the ‘90s, we thought the tidal wave of money would last forever. But the industry has taught us to humble ourselves and prepare for market fluctuations.” He advised growers to stay agile, recognize industry trends, and be prepared for both booms and slowdowns.
Pro Mix and Green Planet’s Commitment to Innovation
When asked about Pro Mix, Justin praised its reliability and longstanding reputation in the industry. “It’s a staple. The peoplewho use it have always had good success.” Green Planet continues to push for innovation, focusing on creating products that help growers achieve better results with fewer resources. “Our mentality is: How can we make growers more successful? If they win, we win.”
Looking Ahead: What’s Next for GreenPlanet?
As Green Planet moves forward, their focus remains on scalability, innovation, and supporting growers. “We’re always looking for new, creative products while staying true to our core values,” Justin shared. With a passionate team and a dedication to grower success, Green Planet continues to be a leader in the industry.
Final Thoughts
Justin’s insights at MJ BizCon 2023 reinforce the ever-evolving nature of cannabis cultivation. From prioritizing terpenes to embracing new technologies while respecting traditional growing methods, the industry is moving towards a more refined, efficient, and sustainable future. As Green Planet and other leading brands continue to innovate, one thing remains clear: cultivation is both an art and a science, and success lies in the balance of knowledge, adaptability, and passion. For more industry insights and exclusive content, subscribe to Growing Exposed and follow Green Planet on their journey to cultivate innovation!
