Prioritizing Growers Success in the Transition t LED
As the cannabis industry evolves, so does the technology that supports it. At MJBizCon 2024, Justin shared his insights on a crucial shift happening in cultivation—transitioning from HPS to LED lighting. His message was clear: growers must approach this transition intelligently to ensure long-term success.
Thoughtful Transition: Learning Before Scaling
Justin emphasized the importance of starting small when transitioning from HPS (High-Pressure Sodium) to LED lighting. Instead of replacing an entire grow room with LEDs, he advises growers to take an incremental approach:“Anytime anyone wants to buy an LED light and they’ve been growing with HPS for years, I never sell them a whole room full of LED lights. If you’ve got 100 lights, I’ll say buy 10, learn the product, learn the process first.” By doing this, growers can understand how LED lighting impacts their plants, adjust their cultivation techniques, and make informed decisions before fully committing to the change.
Ensuring Grower Success First
Justin’s philosophy revolves around supporting growers first. His goal is not just to sell LED lights but to ensure that cultivators thrive with the technology. He believes that success should be mutual: “I want you to succeed. This has to be a win for you first. And indirectly, if you believe in what I believe, then I’ll win. But untilthen, I want to see you as a grower succeed. Full stop.” This mindset underscores the importance of trust, education, and collaboration in the cannabis industry. By prioritizing the success of growers, the entire industry benefits.
Why This Approach Matters
Transitioning from HPS to LED involves more than just swapping out lights. It requires: Understanding Spectrum Differences – LEDs operate differently from HPS, and adjusting light intensity, distance, and spectrum settings is crucial.
Final Thoughts
At MJBizCon 2024, Justin’s message was one of thoughtful transition and grower-first support. The cannabis industry is rapidly advancing, and while technology plays a key role, success ultimately depends on knowledge, adaptation, and a commitment to learning.For those looking to make the switch to LED lighting, the key takeaway is clear: start small, learn the process, and build towards sustainable success.Stay tuned for more insights from MJBizCon and beyond, as we continue to explore the future of cannabis cultivation!
